What is the brand identity and how can one create a unique and memorable identity?
Brand identity is a combination of all the elements that the company creates to give consumers the right image. Brand identity is diverse from “brand image” and “branding”.The term branding refers to the practice of actively creating a specific brand.
Brand Identity Design is comprehensive brand messaging that describes how your customers understand your brand in the market. Brand identity design consists of three components: your brand’s culture and values, market position and visual brand imagery. Companies communicate their brand identity design to their customers through intangible and solid elements such as logos, corporate culture and messaging.
By what method Brand Identity Plan Works
Brand identity design is made up of a cohesive message that includes company values, indicators, business cards, uniforms, menus, tote bags, car stickers and more. The resulting message delivers the uniqueness of your business to your ideal customer. Your brand recognition design should reach your target audience.
Creating your brand identity
Creating your brand identity design involves some steps that will provide you with many resources that will define and differentiate your brand. These steps include defining your audience, defining your product, choosing your color, designing your logo, choosing your font, and adding a brand style. Design agencies understand the power of aesthetics, and many people have experience designing a brand identity.
Explain Your TargetConsumer
Before you select your logo and design your graphics, you must identify your target user. This is an important step as it determines the rest of your decisions throughout the brand design process. Your target customer determines factors such as the brand colors you choose, the logo you design, and the overall message you collect.
Classify Your Target Market Demographics
Demographic data is statistics data like age, gender, location and educational attainment usually data collected in the census. This is important information for your target market. The better you understand who you are, the better you can build a brand identity that effectively engages, believes and retains you.
- Find Your Target Market Psychographics
Psychology is categorized according to people’s attitudes and desires and is essential to the design of your brand identity.
- Simplify Your WorkPlan
In this stage, write exactly what you are selling and how it differs from other products or services in the market. They are also called value suggestions and should go through a stage with a clear statement in one or two sentences explaining what your product or service is and why it matters to your ideal customer.
- Select Your Brand Standards
In the first two steps, we laid out the basics for graphics. You know your customer and now know your unique value proposition. These principles of your brand define the visual aspects. Brand colors are the building blocks of all your visuals – especially your logo. The colors of your brand appear everywhere business cards, billboards, signage, websites, and cars. The colors you choose are a quick indication of your customers that this is your brand, what it looks like and what it offers.
