Did you know that all kinds of businesses use banners, posters and standees made with large format printing to promote their brands? Yes, you heard it right! All kinds of companies ranging from medium to large scale use this new form of printing for meeting their advertising and marketing needs. To define simply, it is a kind of digital print producing quality images of large sizes with impeccable accuracy and detail. Also known as wide-format printing, this kind of marketing proves helpful when a business wants to attract large customers in gatherings or want to display detailed information about their new product or service. If you live in Canada, you can easily avail this service as many reputed companies are offering large format printing services in Canada at affordable rates.
How this form of printing works?
A few years back, businesses used to create oversize prints by involving manual labor in large sizes. The print makers have to set everything manually right from positioning each print manually, setting the colors to cleaning the printers between each run. Many times, large prints are created in different sections and then stitched together to form large standees or posters.
The large format is a new technology and with its introduction, the printing processes streamlined significantly. In this, a person needs not set up the sheets or clean the printer manual which eventually reduces the production time and individual CPU (cost per unit). However, it becomes essential to prepare and design the files in an adequate manner for getting high-quality prints. For instance, the maximum width of a large format printer needs to consider carefully before designing and printing any file. The second important consideration is designing files with the highest possible resolution so that the quality of images does not deteriorate when it is enlarged.
Is there any difference between Large Format and Traditional Printing?
Yes, there are major differences between large format and traditional printing. Some of the major points of differences are mentioned below:
- The standard printing needs of businesses are easy to meet with office printers that typically handle 14’’ wide paper whereas the large format printing demands specific printers. These printers are either roll-to-roll or flatbed printers. These printers are expensive than ordinary printers and handle paper up to 16 feet. This eventually increases the possibilities for the printed pieces.
- The large format is considered as an ideal printing process for products like banners, posters, wall and floor graphics, point of purchase displays, yard signs, large maps, backlit displays to name a few.
- Traditional printing usually does not withstand weather conditions such as sunlight and rain but large-format withstand these weather conditions well and not even lead to any damage or loss.
- The new form of printing i.e. large format is possible on every kind of material ranging from vinyl, glass, wood, cloth to metal. Companies in Toronto are highly demanding paper printed products embossed with large format technology to increase their business reach in marketing events. These products look attractive and disseminate business messages clearly and in an eye-catching manner.
The large format prints offer myriad benefits such as it is custom-designed to uneven and hard-to-reach surfaces, this kind of printing format is suitable for both indoor and outdoor usage. Many surveys reveal the fact it is a cost-effective marketing strategy to hire a Canada based company offering large format printing solutions. It is because when you are marketing your products and services on a large scale say in a trade show or in any event, your marketing materials must stand out for increasing brand awareness and reaching new customers.
Trust a Professional for Meeting Business Marketing Needs
Whether you are looking for paper printed products in Toronto or looking for large format printing solutions, it is necessary to hire a professional and experienced company only. The reason is experienced professionals offer customized business solutions to clients at affordable rates. They are competent enough to fabricate customized marketing materials as per your business needs. Moreover, they work with a comprehensive range of substrates, so whether you want printing on paper or wood, you will get excellent finishing as per your expectations.
Another factor that justifies the credibility of professional companies is a portfolio. You can anytime check the different marketing materials created by professional companies for their clients. This gives you a sneak peek idea about their workmanship and quality. So, even if a professional company is charging a little higher than your local vendor, sign a contract with the former company only to get quality results.