Advertise your Business with Mobile Billboards: Vehicle Wrap Designs

In the era of social media marketing, vehicle wraps are fast gaining popularity as a rewarding marketing strategy. Many studies clearly indicate that vehicle wrap design is one of the most cost-effective advertising strategies as one vehicle easily attracts over 30 thousand views in a day based on the area and routes travelled. You can use your office van, truck or car for advertising your company’s products and services and increase your brand promotion. In simple words, it is easy to turn any vehicle into a mobile billboard for promoting the brand’s offerings with vehicle wraps.

Have a look at how a company can obtain benefit by using the vehicle wrap marketing strategy:

1. Wide- Reach: You can reach a large audience by choosing vehicle wrap as your business promotion strategy. It is because wherever your fleet of cars or vans will go, the audience will notice it and get to know about your brand. So, even if your car runs 100 KMS in a day that too on one of the busiest routes of the city, just imagine how many eyeballs it can grab.

2. Visually Appealing: The human minds pick those things fast which are colorful and look attractive. When any car is adorned with unique designs and messages, people naturally feel attracted towards it and make an effort to look at once. And once they look, your purpose of business promotion is achieved.

3. Dual Purposed: Surprisingly, it is true that vinyl wrap increases the longevity of cars by protecting them from scratches and dents. Moreover, vehicle wrap designs are removable without causing any damage to the paint. So, if any time, companies feel to stop with vehicle wraps promotion, they can get their cars in original look and feel. For this, it is necessary to avail creative vehicle graphics printing services from a reputed company.

4. Long-Lasting Promotion: Just like a business website, even vehicle wrap design promotes your brand and strengthens the brand image 24*7. It does not matter whether your car is moving or parked in front of the store, it is continuously making an impression and catching onlookers’ attention.

It is an undeniable fact that vehicle wrap designs leave long-lasting impressions only when businesses use this form of promotion in the right manner. The reason is customers have a few seconds to notice the message and if the message is not loud and clear, it will defeat its overall purpose. So, if you are using it as a business promotional strategy, keep the following tips in the mind:

1. Keep it Short: If you keep a business message lengthy, they seldom get the time to read it. Therefore, it is vital to keep your business promotional message short during vehicle wraps as customers have just a few seconds to notice your brand. This rule is applicable even if your vehicle wrap designs contain two kinds of information so that customers can remember them.

2. Make it Clear: It is a good strategy that you have included only the company’s name in your vehicle wrap but what if the company’s name does not indicate your main line of business? So, to hit the bull’s eye, including a brief list of services, such as if a company provides marketing services, mention clearly SEO services , digital marketing services, etc., to give clear indications to customers.

3. Go Bold: Doing promotion via vehicle wrap design is the perfect opportunity to experiment with bold designs and bright colors. Try to grab customers’ attention by choosing such colors which people usually do not see on the road on a daily basis. For instance, a combination of yellow and blue color, green and yellow, orange and red, etc., do wonders in grabbing customers’ attention. This is one task where you can take help from a professional company like Stylus Marketing. The experienced team of the company will offer excellent creative vehicle graphics printing services to set apart your promotion strategy from others.

4. Have a Look at Your Vehicle: While thinking about vehicle wrap, do not ignore the most important part- your vehicle. The shape of the vehicle can make or break your presentation. So, always choose such a design that goes in sync with the contours of the vehicle. For instance, you can experiment with sleek fonts and dynamic shapes on sports cars but on standard cars, it will look unappealing.

You can choose to market your brand with a vehicle wrap design along with other forms of marketing also if your marketing budget allows. Moreover, ensure to choose an award-winning designing agency to get the best results for your marketing effort.
Read More at : Important Factors for Successful Vehicle Wrap Design


Promote Your Brand Loud & Clear in Public Places with Large Format Printing

Did you know that all kinds of businesses use banners, posters and standees made with large format printing to promote their brands? Yes, you heard it right! All kinds of companies ranging from medium to large scale use this new form of printing for meeting their advertising and marketing needs. To define simply, it is a kind of digital print producing quality images of large sizes with impeccable accuracy and detail. Also known as wide-format printing, this kind of marketing proves helpful when a business wants to attract large customers in gatherings or want to display detailed information about their new product or service. If you live in Canada, you can easily avail this service as many reputed companies are offering large format printing services in Canada at affordable rates.

How this form of printing works?

A few years back, businesses used to create oversize prints by involving manual labor in large sizes. The print makers have to set everything manually right from positioning each print manually, setting the colors to cleaning the printers between each run. Many times, large prints are created in different sections and then stitched together to form large standees or posters.

The large format is a new technology and with its introduction, the printing processes streamlined significantly.  In this, a person needs not set up the sheets or clean the printer manual which eventually reduces the production time and individual CPU (cost per unit). However, it becomes essential to prepare and design the files in an adequate manner for getting high-quality prints. For instance, the maximum width of a large format printer needs to consider carefully before designing and printing any file. The second important consideration is designing files with the highest possible resolution so that the quality of images does not deteriorate when it is enlarged.

Is there any difference between Large Format and Traditional Printing?

Yes, there are major differences between large format and traditional printing. Some of the major points of differences are mentioned below:

  1. The standard printing needs of businesses are easy to meet with office printers that typically handle 14’’ wide paper whereas the large format printing demands specific printers. These printers are either roll-to-roll or flatbed printers. These printers are expensive than ordinary printers and handle paper up to 16 feet. This eventually increases the possibilities for the printed pieces.
  1. The large format is considered as an ideal printing process for products like banners, posters, wall and floor graphics, point of purchase displays, yard signs, large maps, backlit displays to name a few.
  1. Traditional printing usually does not withstand weather conditions such as sunlight and rain but large-format withstand these weather conditions well and not even lead to any damage or loss.
  1. The new form of printing i.e. large format is possible on every kind of material ranging from vinyl, glass, wood, cloth to metal. Companies in Toronto are highly demanding paper printed products embossed with large format technology to increase their business reach in marketing events. These products look attractive and disseminate business messages clearly and in an eye-catching manner.

The large format prints offer myriad benefits such as it is custom-designed to uneven and hard-to-reach surfaces, this kind of printing format is suitable for both indoor and outdoor usage. Many surveys reveal the fact it is a cost-effective marketing strategy to hire a Canada based company offering large format printing solutions. It is because when you are marketing your products and services on a large scale say in a trade show or in any event, your marketing materials must stand out for increasing brand awareness and reaching new customers.

Trust a Professional for Meeting Business Marketing Needs

Whether you are looking for paper printed products in Toronto or looking for large format printing solutions, it is necessary to hire a professional and experienced company only. The reason is experienced professionals offer customized business solutions to clients at affordable rates. They are competent enough to fabricate customized marketing materials as per your business needs. Moreover, they work with a comprehensive range of substrates, so whether you want printing on paper or wood, you will get excellent finishing as per your expectations.

Another factor that justifies the credibility of professional companies is a portfolio. You can anytime check the different marketing materials created by professional companies for their clients. This gives you a sneak peek idea about their workmanship and quality. So, even if a professional company is charging a little higher than your local vendor, sign a contract with the former company only to get quality results.